Our Audience

The Audience is…

• Well-Educated
  51% have a college degree
  39% have attended graduate school 
• Affluent 
  55% have a household income of $75,000+
  47% own a home valued at $150,000+
  20% own a home valued at $250,000+
  38% have traded in stocks or bonds in last year 
• Professional
  19% work in management
  20% work in professional/technial fields 
• Gender and Age 
  46% are male and 54% are female
  75% are 35 or older
  47% are between the ages of 25–54  

The Audience is Active and Engaged:

Research has shown that the public radio listener is more likely than an average radio listener to:

• Use a credit card 
• Have purchased investment property 
• Exercise regularly 
• Own a home computer 
• Have purchased securities 
• Read and purchase books 
• Travel and use a travel agent 
• Be active in civic issues 
• Make major purchasing decisions at work 
• Carry insurance of all types
  *Source: Simmons Market Research Bureau national survey

The Audience Supports Public Radio Underwriters:

• 88% of public radio listeners say their opinion of a company is more positive when they learn the company supports public radio 
• 8% say that in work-related purchases or personal shopping, they have chosen a product or service because the company that supplies it supported public radio